It seems the whole media world is abuzz about Twitter lately. It’s been mentioned on nearly every TV show and print publication and is utilized by a large majority of them too.
But is Twitter a useful tool or a passing fad?
Though many mainstream media sources portray Twitter as a place where people send out updates about the mundane details of their life, the reality is that the service is quite the opposite. The most successful use of Twitter is to share interesting stories and useful tips with fans, friends, customers and business partners.
I’ve met tons of great business contacts via Twitter and Tweetups (which are meetings in real life of Twitter users). I’ve also learned tons of information and stayed current with the latest trends in my industry, and seen breaking news in my city (Boston) and globally before it hits the mainstream media.
From my personal use with the service, it’s been a highly useful tool that’s helped me streamline multiple sources of information into one place where I can interact with that information and communicate easily with experts on that information.
I don’t think it’s a passing fad but at the same time it’s not a crucial tool for everyone and anyone to use.
Complete Score: 34.5 / 42 = 82%
A free tool that has the potential to enable quality relationships with fans, friends, customers, and business partners. The downside is Twitter suffers from downtime and lag.
Score: 4 / 5
The real-time nature of Twitter’s communication platform makes it a great way to gain information on the latest trends as they happen.
Score: 4 / 5
Twitter is not the first social media site, but combining social media with mobile technology with near instantaneous communication was a brilliant move that continues to reap benefits for Twitter and its ever expanding community.
Score: 5 / 5
The potential to drive real-time news is apparent. During the airplane crash in the Hudson River and the terrorist attacks in Mumbai, India, many people received updated news from people on the scene.
Score: 4.5 / 5
I’m a big fan of Twitter. You can find me @AdamPieniazek. I genuinely feel it’s going to continue to grow in users. As more and more people tweet, the service becomes even more powerful. It’s a great tool for instant communication, learning new information, making new contacts and tracking trends and breaking news.
Linkers Blog is a blog started by Danny Cooper to “help you build links, traffic and PageRank.” Recently the blog switched ownership to Donny Gamble, who promises to not only maintain the relationship Danny built with his readers but to also expand it. As any blogger or webmaster will tell you, inbound links are crucial to get traffic to your site and build authority. As the Linkers Blog is making a claim of authority on building links and positive rankings, let’s take a look at a few statistics before delving into the content and design of the blog.
Currently Linkers Blog has a PageRank of 3/10 and an Alexa Rank of 67, 504. Yahoo’s site explorer reports 6,072 inbound links. On Technorati, Linkers Blog ranks at 23, 643 and has an authority of 163. While not the most popular or authoritative blog on the internet, Linkers Blog’s stats are solid and since the site focuses on link building, the 6, 072 inbound links does give the site enough links to be able to discuss obtaining links from an authoritative perspective. As an example, my most popular blog, Prose of a Pol, has 5,652 inbound links.
It seems that there is a vast plethora of blogs out on the web right now whose goal is to help other bloggers. Many of these blog suffer from simply rehashing the advice found on professional bloggers’ sites. Linkers Blog differs from these other blogs about blogging by publishing unique content and unique tools to help webmasters develop inbound links to their site(s). Further, Linkers Blog actively utilizes its own advice which has helped it break into the top 100,00 of sites ranked by alexa and develop a good amount of links. The first question we must ask is does Linkers Blog have the authority to blog about this topic, and so far we see it does. Now, let’s move onto the actual content of Linkers Blog.
There’s a few posts in particular that we’ll analyze for this review of Linkers Blog. The first is Building Links in Difficult Niches. In this article, we are offered four strategies for building links when you blog about a topic that no one else blogs about. We’re told about article directories, where we can publish articles with links back to our blog. It’s a great strategy to expose your expertise to a wider audience, while also developing backlinks to your own site. Next, Linkers tells us to try guest posting. Even if our niche is very small we can quest post on a blog that is related to the overall category (for instance, if you blog about Volvo v90 cars you can quest post at a Volvo or car blog). Forums and link bait are also mentioned as methods to bring in links to your blog.
A key emphasis on Linkers Blog is the power of commenting on other blogs. Most blogs have an URL field to leave your site’s address. Also, when you comment on someone else’s blog in a productive way, that blogger will likely visit your blog and may even link out to you in a post! It’s a great method that takes a lot of work but is completely worth it as it serves the person leaving the comment, the blog receiving the comment and the community as a whole through increased discussion.
– The usual suspects along with with plenty of sites I never heard of.
There you have it folks. Just the links I’ve included in this review should keep you busy for days, if not weeks, building quality links back to your site. And there’s even more information on the rest of Linkers Blog to boot!
It’s free. Still, there’s the cost of navigating the site to find valuable information. On Linkers Blog, there’s a number of ways to easily find great content. There’s a popular posts section in the sidebar, as well as links at the top of the site to resource posts and link building posts. These three methods are a great way to allow readers to quickly find tips they can use.
Score: 4 / 5
Linkers Blog has a huge repository of information on how to build backlinks and a vigilant community that comments on its posts. Both points help define Linkers Blog as an excellent source of established and new ideas to use to build links to your site. It’s a great resource that I’ve used before and will likely continue to use.
Score: 4 / 5
As far as I can tell, Linkers Blog was the first (or at least one of the first) blogs to focus solely on creating backlinks to your blog. The site focuses on this one aspect of traffic generation and does so well. Linkers Blog is a fine example of choosing a niche and focusing all your energy towards building and sharing your expertise in that one niche. Having said that, not all of the information on Linkers Blog is exactly new, but it is not truly a detriment to the site. After all, if there is a great tip on how to build links to a site I would except to find it on Linkers Blog, even if Linkers did not come up with the idea all on their own.
Score: 3.5 / 5
In particular, Linkers Blog’s emphasis on using comments to build links and consistently stating that writing good, relevant comments is the way to do so helps all bloggers. However, at the end of the day Linkers Blog is simply a blog built to help people build links. It’s not a site that will change the world but it might change your life.
Score: 3 / 5
I’m a fan of Linkers Blog and it’s helped me build links to my blogs and sites. A big unknown is how the change in ownership will affect the site, however, the information that is already there creates a solid foundation for anyone to build on.
Ever watch a video on your computer and get annoyed by having to move the mouse or disable your screen saver to keep the video on the screen? Well, if you’re on a Mac those annoying times are long gone. Caffeine is one of those great programs that I bet nearly everyone would love to have but is truly at home on a Mac. It’s a tiny (only 240 KB) program that sits in the menu bar and allows you to disable or enable your screen saver and monitor sleep mode with a simple click.
Caffeine is free to download and use. It’s got a tiny footprint and uses barely any system resources. It sits in the menu bar out of the way, patiently waiting for you to enable or disable it. It might only save a few seconds when compared to disabling your screen saver manually via system preferences, but having the visual status right in the menu bar is crucial. Sure we could just go to the system menu and turn off the screen saver, but what about remembering to turn it back on?
Over time, Caffeine ends up saving the user resources by easily letting us see if we’ve remembered to re-enable our screen savers. Plus in version 1.0.2, Caffeine adds a sub-menu, accessible by holding down Command before clicking the coffee cup icon, that allows us to set a time limit for how long Caffeine should be active for. Watching a movie before falling asleep? Just set Caffeine and forget it, knowing your screen saver will turn on after the movie ends.
Score: 4.5 / 5
Simple, elegant, and efficient, there’s little to improve upon here. Caffeine only does one small task but it does it damn well and looks good doing it too!
Score: 4.5 / 5
Caffeine is one of those programs you might not realize you need until you begin using it. At first I thought, it’s not that useful, it just saves me a step when watching a video, but after converting my TV time to Hulu time, caffeine has gotten a lot of use to keep my screen saver at bay while I watch The Daily Show. It’s not a world changing piece of software but the design and implementation is perfect.
Score: 5 / 5
By allowing users better control over their screen savers and monitor sleep modes, Caffeine ends up saving us energy by re-enabling the screen saver and sleep mode after a period of 5, 10, 15, 30, 60, or 120 minutes. The software is also free to download and use. If it was open-source, it might receive a five here.
Score: 4 / 5
If you own a Mac and watch any amount of videos, there’s really no reason not to use Caffeine. It’s free, useful, and simple.
For years and years I’ve had too much music. In college it was around 50-60 GB and it was manageable only because I listened to enough music on a daily basis that I knew where everything was and could find what I wanted when I was in the mood for it. Over the years as that number has grown closer and closer to 100 GB it’s also decreased, exponentially, in manageability. Over the past year it devolved to the point where I did not know what songs I had anymore and just listened to the same old stuff over and over because I simply could not match my music to my mood. It sucked.
In comes iTunes 8.0, with it’s Genius assistance applied to music recommendation. For years I’ve said I desperately need a music secretary and now I have one!
Well it’s free. Personally I always hated iTunes and did not understand the rave reviews people gave it…until I bought a Macbook Pro. With it’s Core 2 Duo processing power by Intel, my Macbook Pro finally clued me in that Apple’s software rocks…within the friendly confines of a well-powered Mac OS X installation. On Windows operating systems, iTunes was always slow and buggy for me, and from the many reviews out in the blogosphere, it still seems to be that way. On my Mac however it’s fast, zippy and mostly bug free.
Still, iTunes 8.0 does use resources, and considering that many people play music while focusing on something else it’s important to keep resource use down. Without the visualizer, iTunes 8.0 uses between 10 to 20% of my laptop’s processing power. Not bad considering I have over 95 gigabytes of tunes for it to manage. I also host my music collection on a 120 GB Western Digital USB powered external hard drive, so keep in mind that it’s not pulling my music from the Macbook Pro’s internal hard drive, thus increasing transfer time and power usage.
With the fancy new visualizer turned on, it stabilizes around 25% of my comptuer’s processing power according to iStat Pro. I did see the CPU usage spike all the way up to 50% however, especially on fast songs requiring lots of visual stimulation and changes. I am running the visualization on a 24″ Soyo monitor so it probably takes a bit more power to run it smoothly on such a display.
So keep in mind this rating is on a Macbook Pro running Mac OS X with 3 GB of RAM and 2.16 GHz of Intel Core 2 Duo processing power. On my computer, iTunes 8 is not too much of a resource hog. It could be more efficient, but it has yet to crash or spin the dreaded rainbow ball. Results may vary.
Score: 4 / 5
With the addition of Genius, iTunes goes beyond mere music management and becomes a companion in your music listening experience, nay journey. I love discovering new bands and new musical styles and now I can do so within the comforts of iTunes. Sure, it’s not going to recommend musicians outside the iTunes store and of course it struggles with artists who do not have agreements with Apple (the Beatles for one) but what it does work with it does well. Over time the system should only get better as more and more people send feedback to Apple, anonymously of course.
I’d like to see Apple add an option for Genius to match music by genre or mood. For instance, sometimes I just want to listen to a bunch of energetic music, whether it by hip-hop or indie rock or what have you. Other times I want to just chill and be lulled by gentle rhythms, whether they be acoustic folk rock or reggae.
One gripe I have, and it annoys the heck out of me, is that iTunes restarts any song I’m listening to if I decide to build a Genius playlist around it. Genius should be able to tell iTunes to keep playing my current song, transfer it to a genius playlist and then add the rest of the Genius recommendations to that playlist. As is, if I’m listening to my collection and hit a song I want to build a playlist around, it restarts that song and then adds other songs to the list. It’s annoying and a bit surprising coming from the ease of use experts.
Still, on a Mac you won’t find a better music player and manager. iTunes 8.0 does everything I need and want it to do and then some.
Score: 4 / 5
While music recommendation systems are not new, integrating them within a music player is news to me and it’s about time someone jumped on this idea. With the iTunes store integrated into iTunes, the music recommendation system makes complete sense and will likely make Apple a lot of money.
There’s been a lot of buzz around the blogosphere about a few odd recommendations Genius makes, but for the most part I’ve found it’s at least in the ball park, even if it’s not always exactly on point. Perhaps, my massive music collection also gives Genius a greater sample size than other bloggers and reviewers. Or, I see music less as fitting into specific genres and instead all being somewhat connected. Right now I’m playing some Ben Harper and Genius recommends Jack Johnson, Grateful Dead, O.A.R., Wilco, and Ray LaMontagne. All those artists fit into a similar groove and if I was a fan of Ben Harper and never heard of the other artists, I’d agree that they’re similar and most fans of one will like the others. Let’s take a look at some other artists and the corresponding Genius iTunes store recommendations.
I choose: Pearl Jam – I Am Mine
iTunes Genius store recommends:
Temple of the Dog
Alice in Chains
Red Hot Chili Peppers
Pretty good but where is Eddie Vedder?
I choose: Atmosphere – Always Coming Back Home to You
iTunes Genius store recommends:
Murs & 9th Wonder
I choose: Dropkick Murphys – The State of Massachusetts
iTunes Genius store recommends:
The White Stripes
Reel Big Fish
Not quite as good. The Bravery, Reel Big Fish, The Offspring, and The Hives all seem to be sub-par matches to the Dropkick Murphys. How about the the Street Dogs, Flogging Molly, or even the Mighty Mighty Bosstones ahead of these choices? Still, it’s not like iTunes Genius is way off base and of course, no music recommendation system is going to be perfect.
Score: 4 / 5
It’s not open-source so iTunes 8 loses a half-point right off the bat. Now, I understand why Apple chooses a closed source format for iTunes, but since they do not provide alternatives to people running Linux we must dock them. It’s important because even though I run Mac OS X and Ubuntu (Linux) at my house, some people only run Linux and thus cannot use iTunes on their computers. Though many Linux users probably do not miss iTunes, the fact remains it limits it’s usefulness and prevents Linux users from accessing some features of their iPods and iPhones via their home computers.
There are many people who object to the lack of support for FLAC and other open-source music and media formats, and unfortunately Apple’s adoption of these formats will likely be slow, at best. Personally, most of my music collections is in mp3 format, ripped from my massive collection of compact discs, so the lack of support for FLAC, ogg-vorbis and other formats does not affect me directly, though I understand the frustration. There are plugins available to force FLAC support for iTunes, though an Apple solution would be much more elegant and user friendly.
The iTunes store is great for reducing consumer waste by offering digital media instead of CDs and DVDs, however the Digital Rights Management restriction placed upon purchased content means you must continue using iTunes for your purchased media to keep working. We here at OTIBR believe that content you’ve paid for should be yours and that you should have the freedom to decide which device to use to view or listen to that content. The DRM software coupled with many iTunes store purchases prevents users from taking their media with them and in essence means you’re actually renting not buying any content purchased from Apple. EMI and Apple took a great step forward towards a DRM-free future but we’re not there yet and until we are, we’ll have to deduct points here.
Apple’s environmental record has been lambasted by numerous groups, including Greenpeace and Climate Counts. On the other hand the Environmental Protection Agency does rate Apple at the top of the industry in terms of lowest negative environmental impact for its line of laptops and ranks them highly for their other products. It’s tough to gauge the true impact Apple has on the environment but when they have products whose batteries are tough to replace (leading to consumers tossing or replacing those products when the battery dies) and stores that are constantly lit up nice and bright like the big Apple store on Boylston street in Boston, it’s tough to call Apple a green company by any means.
Looking purely at iTunes, as I stated in the value section it is a resource hog. Compared to more efficient and streamlined open source players, iTunes has a much worse impact via its higher energy demand. It’s certainly not the worst piece of software out there but it’s nowhere near the best either. Considering its’ closed structure, reliance on DRM, and high resource use, it’s tough to give iTunes anything above a 1.5. It helps users find music they like and provides artists a digital marketplace but with all the negatives I simply cannot rate iTunes above a one and a half for social impact.
Score: 1.5 / 5
Honestly, there’s not much here for me to personally hate about iTunes 8.0, aside from it’s poor social impact. I could rail on the uselessness of the new grid view, but even that feature is at least an improvement on the even more useless album view. Still, I’m sure some people enjoy browsing their music view album art and it doesn’t detract from my experience so it’s a non issue.
If my music player plays my music and doesn’t freeze or slow down itself or the rest of my computer I’m quite happy. Now that iTunes also acts more like a music secretary, scheduling my future music listens for me, well it jumped up and made me pay attention and notice it. The genius feature is simple, and honestly still growing, but it’s provided me the one feature that I desperately needed in my music management, the out-sourcing of what to listen to. It sounds awful when I write it like that, but when I’m working on something else I just want to start with a song and let the music build itself around that mood. Fantastic job Apple, you’ve brought the joy back into my music listening habitjourney. I have to dock iTunes 8 for it’s social harms but even still it’s a great piece of software. Now if Apple can make it more energy efficient and remove the DRM from the iTunes store it’d be near perfect.